Murad Nazir

Islamabad, Pakistan

Shahzada Murad Nazir

Chief Executive Officer of Plotify (Private) Limited, and the working leadership of the Sajjada Nashin house of Darbar-e-Aliya Mohra Sharif, Murree.

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Portrait of Shahzada Murad Nazir
CEO, Plotify (Private) Limited Trustee, Jamia Haroonia, Birmingham

Profile

Executive responsibility on two platforms. One is contractual and institutional, the other social and normative. Both bear on the same national questions: economic development, human capital, the energy transition and internal cohesion.

As Chief Executive Officer of Plotify (Private) Limited, he heads the company, sets its strategy, takes its final commercial decisions and signs on its behalf. Under his leadership the company has entered formal engagements with a federal public sector university, a Chinese industrial group and the Special Investment Facilitation Council.

Within the Sajjada Nashin house of Darbar-e-Aliya Mohra Sharif, he carries the working leadership of the institution: its administration, its public engagement and the mobilisation of a following that spans Pakistan and Azad Jammu and Kashmir.

Two platforms

A company that structures investment, and a centuries-old Sufi house that convenes a nation-wide community.

Signing ceremony with Chinese industrial partners

Plotify (Private) Limited

Investment facilitation, real estate and international partnerships

  • Final authority over strategy, commercial commitments and external representation.
  • Real estate development and consultancy across residential, commercial and mixed-use sectors.
  • Negotiates and executes agreements with universities, government bodies and foreign industrial partners.
  • Advises domestic and foreign investors on market entry, expansion and project execution, and structures public-private partnerships.
With members of the community at Darbar-e-Aliya Mohra Sharif

Darbar-e-Aliya Mohra Sharif, Murree

Spiritual and community leadership

  • Exercises delegated executive authority over the affairs of the Darbar on behalf of the Sajjada Nashin.
  • Leads the countrywide mobilisation for the annual Urs, congregations and major events: logistics, crowd management, volunteers and liaison with civil administration.
  • The principal line between the devotee network and the Sajjada Nashin, for community representatives, district officials and delegations.
  • Carries the moderate Sufi tradition of Mohra Sharif and discourages sectarian friction within the community.
USD 40m
Indicative value of the proposed technical and vocational education investment at Quaid-i-Azam University, now at the SIFC facilitation stage.
1,000,000 sq ft
Planned floor area of Ittihad Heights, on Main Pine Avenue, Ittihad Town, Lahore.
5 years
Term of the tripartite framework with Quaid-i-Azam University and Shandong Xinxu International Corporation Pakistan Limited.
Pakistan & AJK
Reach of the following mobilised for the annual Urs, congregations and community events.

Initiatives

Work led through Plotify, from campus energy systems to skills formation and large-scale development.

Delegation on a university campus

A framework for sustainable campus mobility and solarisation

On 24 July 2026, as authorised signatory for Plotify, he signed a five-year tripartite memorandum of understanding with Quaid-i-Azam University, Islamabad and Shandong Xinxu International Corporation Pakistan Limited, recorded with the University's Directorate of External Linkages.

  • Electric bicycle rental
  • Electric campus buses
  • Electric rickshaws
  • Solarisation of buildings

Plotify acts as facilitator and the central point of coordination among the parties, supported by energy audits, feasibility studies, demand assessments and phased pilot deployment.

Community and cohesion

Devotional gatherings, turned into occasions for cohesion, welfare and peaceful collective conduct.

Mohra Sharif, Murree

Gatherings on the scale of the annual Urs require planning across administration, logistics, crowd management, security liaison and communication with district authorities. He directs that work, and with it the transmission of a moderate Sufi tradition to a large and dispersed audience.

Jamia Haroonia, Birmingham

A member of the Board of Trustees since 2025, he shares governance and fiduciary responsibility for the institution's educational programmes, moral guidance and welfare activity, and for how the tradition is represented to the British Pakistani community.

Record

Formal milestones, in order.

  1. B.A. (Hons) Business Administration, First Class

    University of Hertfordshire, United Kingdom, through The Millennium Universal College, Islamabad.

  2. Master of Business Administration

    University for the Creative Arts, United Kingdom, through The Millennium Universal College, Islamabad.

  3. Board of Trustees, Jamia Haroonia

    Birmingham, United Kingdom.

  4. Tripartite MOU signed

    With Quaid-i-Azam University and Shandong Xinxu International Corporation Pakistan Limited, for campus mobility and solarisation.

  5. Letter of Intent to Quaid-i-Azam University

    From Shandong Xinxu Group Corporation, for advanced technical and vocational training facilities.

  6. Letter of Intent to the SIFC

    Seeking Special Investment Facilitation Council facilitation for the proposed foreign collaboration.

Expertise

  • Business strategy and development
  • Real estate investment and development
  • China–Pakistan collaboration
  • Electric mobility and green transport
  • Public-private partnerships
  • Government and stakeholder relations
  • Negotiation and deal structuring
  • Community mobilisation and social cohesion
  • Public speaking and engagement

Works in English, Urdu and Punjabi.

Start a conversation

Partnership, investment and institutional enquiries are handled through Plotify (Private) Limited, Islamabad.

Universities, government bodies, foreign industrial groups and investors are welcome to write.